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Project Case Study

WhatsApp AI booking agent: Amalia

AI-powered WhatsApp appointment booking platform enabling automated treatment scheduling directly through WhatsApp for beauty studios and Treatwell.

Seamless AI-driven booking
Amalia — visual overview

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AI-powered WhatsApp appointment booking platform enabling automated treatment scheduling directly through WhatsApp for beauty studios and Treatwell.

Problem

Beauty studios wanted clients to book treatments over WhatsApp without losing staff time to back-and-forth chat and calendar juggling.

Solution

Built an AI-powered booking agent on MERN + AWS that uses WhatsApp Business, OpenAI, Socket.io, and a PWA shell, with Treatwell-oriented scheduling flows.

Outcome

Amalia lets studios automate appointment scheduling in WhatsApp — a production AI agent that books treatments instead of only answering FAQs.

Implementation snapshot

What this case study includes

Project type
WhatsApp appointment-booking AI agent for beauty studios
Best fit
Studios that need clients to schedule treatments inside WhatsApp
Primary outcome
Routine booking conversations move from manual staff replies to an AI-assisted flow

Delivered scope

  • WhatsApp Business conversation flow for treatment booking requests
  • OpenAI-powered booking assistant that handles scheduling intent
  • Treatwell-oriented appointment scheduling workflow
  • Realtime status updates with Socket.io for booking operations
  • PWA shell for staff and operational access
  • AWS-hosted MERN TypeScript application architecture

Stack

MERN (TypeScript)AWSWhatsApp Business APIOpenAISocket.ioPWA
WhatsApp AutomationBeauty Studio IntegrationTreatwell Booking

Case Study FAQ

Quick answers about the Amalia project

What problem did Amalia solve?

Beauty studios wanted clients to book treatments over WhatsApp without losing staff time to back-and-forth chat and calendar juggling.

Who is Amalia the best fit for?

Beauty studios wanted clients to book treatments over WhatsApp without losing staff time to back-and-forth chat and calendar juggling.

What did Ahmer build for Amalia?

Built an AI-powered booking agent on MERN + AWS that uses WhatsApp Business, OpenAI, Socket.io, and a PWA shell, with Treatwell-oriented scheduling flows.

What stack was used for Amalia?

Amalia used MERN (TypeScript), AWS, WhatsApp Business API, OpenAI, Socket.io, PWA.

What was the outcome of the Amalia project?

Amalia lets studios automate appointment scheduling in WhatsApp — a production AI agent that books treatments instead of only answering FAQs.

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